About the role

It’s all work, it’s all play.

If you love meeting new people and want a super-charged career, connect with us! Perks of the job include a “Super Sexy” Office with an amazing view, specialty coffee and No Monday Blues!

The Great Room seeks a Director of Marketing based in Hong Kong who will be responsible for launching and driving the growth of our brand. The DOM’s main focus will be to plan, develop and implement marketing strategies, marketing communications and public relations activities for The Great Room’s locations in Hong Kong.

The DOM will lead all areas of marketing – PR, events, partnerships, advertising, digital marketing and visual communications – to develop, implement and execute a plan that is in line with brand values and business strategy so as to attract potential members and retain existing ones. The DOM will also be responsible for growing the business profitably from events proactively.

The ideal candidate is highly organized, self-motivated with a entrepreneurial mind-set, capable of managing their work load and prioritizing tasks in a fast-paced environment. We are looking for someone who is able to bring a structured mind into the creative field of marketing to take actions for tangible results. The DOM will report to the Country General Manager (Hong Kong) as well as the Director of Marketing (Corporate) based in the Singapore Corporate Office.

What will you do

Be the Guru of your field

• Work with Director of Marketing (Corporate Office), The Great Room’s Brand guidelines and Marketing plan template
• Plan and deliver the pre-opening marketing plan taking into consideration adaptations required for the local market
• Develop short- and long-term plans and budgets for the marketing/communications/ public relations program and its activities, monitor progress, assure adherence and evaluate performance
• Recommend short- and long-term company goals and objectives to the CEO and the Director of Marketing (Corporate)
• Plan and execute the on-going marketing plan and events calendar
• Prepare Event venue rate card and location specific SOPs

Spread our Brand Message and Magic

• Responsible for editorial direction, design, production and distribution of Company’s marketing/communication collaterals
• Ensure that Company’s print and electronic materials such as letterhead, use of logo, brochures, etc. adhere to Brand guidelines
• Act as the Company’s first and primary touch-point representative with the media
• Coordinate media interest in the Company and ensure regular contact with target media and appropriate response to media requests
• Attend relevant networking events to build database of potential clients and partners
• Adapt communications and develop communications specific to the local market (if required)
• Plan and execute our community calendar, and producing city specific content when necessary

Build Relationships with External Stakeholders

• Drive innovative customer experience, working with Operations team to ensure smooth implementation
• Build and develop relations with all vendors, partners and business thought leaders

Share your Achievements

• Responsible for the achievement of marketing/communications/public relations mission, goals and financial objectives. Ensure that evaluation systems are in place related to these goals and objectives and report progress to the Director of Marketing
• Oversee Marketing Budget and report monthly to Country General Manager of the location and Director of Marketing (Corporate).

Be a Team Leader and Builder

• Recruit, motivate and develop an all-stars marketing team in Hong Kong
• As a senior leader in Hong Kong, step up to co-lead the entire team together with the Country General Manager
• Lead Member Relations Officer (Events) based at the respective Office in the cluster to ensure all event (both internal and external) logistics are well executed

Who you are

• Someone who is ready to get their hands dirty and understands that devil is in the details
• Gets excited about working with numerous people across cultures day to day
• Impeccable and concise communication and presentation skills, verbal and written
• Demonstrate integrity, responsibility, and good work ethics
• Proficient in basic computer skills including Microsoft Word, Excel, and PowerPoint
• Strong organisational skills, including the ability to prioritise, multi-task, delegate and work effectively with minimal supervision.
• Demonstrated ability to consistently meet deadlines
• Strong time management skills and experience managing multiple projects simultaneously
• Self-directed with a high level of initiative and a ‘can do’ attitude
• Finds it easy to bridge corporate and start-up culture

What you’ll receive

• Competitive remuneration
• 5 days work week (though there may be occasions where you will be required to work on weekends due to Events etc.
• Annual Leaves & Public Holiday
• Birthday Leave to celebrate your birthday
• Monthly Mobile Allowance
• Reimbursements for business related trips
• Flexible Benefit (for medical and other approved wellness, healthcare activities etc.)

Change The Way You Feel About Work

The Great Room provides hospitality-inspired working environments for a community of liked minded high-value entrepreneurs, leading corporates, and ‘grown-up’ start-ups. The Great Room’s vibrant co-working spaces are growing across Asia Pacific, and will have a presence in Singapore, Bangkok, Hong Kong, and Jakarta in 2018.

Seniority Level
Director

Industry
Hospitality Real Estate

Employment Type
Full-time

Job Functions
Marketing Art/Creative Advertising